07715 104 508 - izyp@outlook.com
Jigsaw
Print OOH campaign.
A campaign to revolt against trends and encourage women to choose their own style.
Concept and copywriting.
Sky
Working with Pixar, I created scripts for Sky Broadband's TV ad which featured characters from Pixar's film 'Inside Out'. The challenge was to stay true to each characters TOV and personalities, while only seeing unrendered clips from the yet to be released film.
Copywriting.
Yes! Honey
Ideation, art direction and copy to launch 'Yes! Honey',
a new Unilever haircare brand formulated with naturally derived honey, for the US market.
Concept, art direction and copywriting.
Lindt
Lindt wanted to show that perfect moment of bliss with its Lindor brand .
The TV ad helped Lindor become the top-selling boxed chocolate brand in the UK.
Concept and copywriting.
Jigsaw
Style & Truth. We created a campaign that encouraged women to revolt against
trends and choose their own style.
Concept and copywriting.
Dove Men + Care
Art directed and wrote a suite of online films promoting Dove's new range of body washes for men.
Art direction and copywriting.
Cadbury Marvellous Creations
Created online and social assets to promote the launch of Cadbury Marvellous Creations,
Including this online promotional game.
Concept, art direction and copywriting.
Cadbury Creme Egg
Created visually impactful work for the 'Here today, goo tomorrow' campaign.
Media across digital, print, OOH and the UK's first ever interactive Adshel.
Concept, art direction and copywriting.
Tresemmé
I created a suite of Tresemmé social assets for Instagram, YouTube and TikTok in the US.
A demonstration of the benefits and transformative power of new Tresemmé One Step Stylers.
Concept, art direction and copywriting.
Cadbury Clusters
Created a TV campaign featuring some wonderfully odd singing Santas in summer, for the wonderfully odd, Cadbury Clusters. This was the second version of this idea, rewritten and shot within a few weeks with a different director to meet air date deadlines.
Concept and copywriting / lyrics.
Jigsaw + Duke St
Created a visually impactful print campaign for Duke St Emporium - a rather special concept store from Jigsaw, where style meets culture and coffee.
Concept, art direction and copywriting.
GHD
Created the 'most wanted' campaign, for GHD stylers.
Concept, copywriting and art direction.
Relish Broadband
Online films and OOH digital campaign for fast, simple, flexible broadband. Delivered to your door.
Copywriting and art direction.
Frontier Lager
Experiential promotion for Meatopia2014
Take your photo in our Frontier Lager Frames, post it and have a chance to win a free pint.
Concept and art direction.
Head & Shoulders
Concepted and co-art directed this print campaign. Inspired by the Rorschach test.
Isobel Christmas Card
D&AD awarded. The famous annual Isobel Christmas card.
(that's me, front row, second right)
Concept and art direction.
